The Distribution Channel Analysis for either a leading company, or a product/service industry.
Company: Cabelaâs
Requirement: 1.5 page, 1.0 spacing, Arial 11
What is done in the Channel? Categorize the channelâs customers and discuss their requirements for service outputs (lot size, waiting time, and product variety). Examine the kinds of products and services marketed within the channel. Describe the basic retail-wholesale-distribution-manufacturing channel structure and the strategy employed to maintain marketing flows.
Recommendation:Based on the analysis, list one or twokey problems confronting the selected distribution channel. Also list a recommendation as to the proper course of action to be taken to resolve the problems facing the channel.
