a. Defend the following statement “There is no Difference in marketing a business versus a customer”.
b. Why is it important to focus your marketing efforts rather than do more general marketing?
J. You are regional marketing director for a large international company that provides services. One of your employees is from Panama. The employee guarantees the company can get work there. The employee has worked there before prior to joining the current company. Her/She is a top performer for you for several years. However, Panama is not on the business plan or marketing plan. The company has done work in Panama but not done well there. What would you do?
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