Develop a demographic profile of the customer who might be ideal for your business and include: my topic on restaurent
Age
Income
Occupation
Education
Lifestyle
Activities
Interests
Opinions
Describe the motivation of the target consumer. Please answer the following questions:
- Why is the consumer buying the product?
- What external forces will influence the target consumer as he or she considers the purchase? For example, will the consumer’s culture or subculture affect the purchase decision? How?
- Describe the consumer’s typical consumer purchase decision process?
- What is the likely process a consumer will go through in making the decision to purchase the product?
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