Provide an assessment of the important characteristics of the focal firm —–> Sears is the focal firm!
A. Describe the strategies of the focal firm. For each strategy, outline the strategic objectives followed by the relevant tactics.
B. Describe the internal characteristics of the firm (resources and capabilities, structures and systems) using an outline form.
C. Provide an assessment of the firm performance.
Problem Definition
From the assessment the focal firm’s position in its environment, provide a clear formulation of problem(s). Support the problem statement(s) with data that indicates the existence of current or anticipated problems.
Recommended strategy
Present your strategy for solving the problem(s).
State the strategic objectives.
State the necessary tactics to achieve the strategic objectives.
Validation of recommended strategy
Validate why your recommended strategy will work using qualitative and quantitative reasoning
