DISCUSSION ONE
Review this site, specifically Stage 2: Marketing Strategy, and discuss which customer-focused business
elements will work together to market your product or service. Why do you think the mix will work together
and how? Read and respond to your classmates’ ideas; be constructive and critical, and give advice and
guidance
PLEASE USE TOYOTA MOTOR COMPANY TO TALK ABOUT DISCUSSION TWO
Review Porter’s generic strategies. Why is it important to have a viable generic strategy? What happens
to those companies caught in the middle? How will you apply this model to your own business in
development?
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