BOOK: Marketing the Core: (2013) (5th ed.) Kerin, R. , Hartley, S. & Rudelius, W.,
McGraw-Hill/Irwin, New York, New York.
Please access this link:
http://bevideos.mhhe.com/business/video_library/007744180x/swf/Clip_01.html
.As a part of this assignment, you are required to support your discussion post with at least one CREDIBLE outside source which you can find by searching the college data bases or in business publication. Be sure to cite and reference these sources in proper APA format.
Please remember that ALL written work must be completed in proper APA format. There are a number of APA resources listed on the home page of this course It is important that you become proficient in how to use APA.
Categories: