a) Based upon the pricing concepts you read about in Chapter 11, select one (1) price type or strategy that you would use for the shoes you’ll export to your selected country. Describe the strategy and why you believe it is most appropriate in this situation. Next, describe the type of retailing operation, as described in Chapter 12, that you will use to sell your shoes. Be sure to include information about the supply chain that you will use to get the shoes to the chosen retail operations.
b) Describe the selling proposition for your shoes in your chosen country. Select the sales promotion technique(s) that would be applicable for that country (PANAMA). Illustrate with at least two (2) examples of each technique.
c) Select the competitive advantage model that you believe would be the best for your shoes / country, and support your choice. Why did you select such a model over others?
