Instructions:
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• Sources must be academic sources and in APA format
Must contain three credible sources, with in-text citations
Must be clearly written in complete sentences, with relevant information
No content from other student’s papers, this includes sources or citations, no plagiarism
This document must be between three to four pages long without references or title page
Consumer Learning: Select a product, either existing or from your ingenuity, and design an ad purporting to teach
consumers how to use the product and explain its benefits/features. Please be sure to discuss the
cues, or stimuli, represented in the ad.
Answer the following questions:
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• What are the possible responses that could be elicited from viewing the ad? Define the
potential reinforcement for a customer who purchases the product upon viewing the ad.
How can the company continue to add value to the customer experience even after the
purchase is complete?
consumers how to use the product and explain its benefits/features. Please be sure to discuss the
cues, or stimuli, represented in the ad.
Answer the following questions:
•
• What are the possible responses that could be elicited from viewing the ad? Define the
potential reinforcement for a customer who purchases the product upon viewing the ad.
How can the company continue to add value to the customer experience even after the
purchase is complete?
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