Discussion question. Locate an advertisement for a product that illustrates an especially effective brand name, brand mark, or overall trade dress. Explain why you think this product has a strong brand identity. Identify and discuss the factors that contribute to a strong brand identity.
Needs to have a picture of the product included. Needs to be original. 4-5 paragraphs. 300-500 word limit. again, it needs to be original (cannot express this enough)
Discussion Rubric (30 Points)
Criteria Ratings Points
Activity and Timing in Discussion Participated and engaged fully; met posting timelines
(4 pts) Participated
but not to extent required and or limited to the end of discussion
(2pt) Did not
participate in discussion
(0 pts)
Relevance of Initial Post Shows
clear understanding of the topic and implications; expanded insightinto
businessimplications
(10 pts) Shows clear
understanding of the topic;limited
insight into business implications
(8 pts) Definitional
in nature; limited insight into business
implications
(6 pts) Shows a basic
understanding of topic
(3pt) No relevant
insight into topic
(0 pts)
Activity and Engagement in Feedback Posts Expresses opinions and/or ideas in a
clear concise manner, supporting or questioning other’s posts
(10 pts) Opinions
and/or ideas are stated clearly; occasionally disconnected from topic
(8 pts) Opinions
and/or ideas are stated; disconnected from topic
(6 pts) Ineffective
expression of opinions and/or ideas
(3 pts) No expression
of opinions and/or ideas
(0 pts)
Contribution to Learning Community Awareness of needs of the discussion group; attempts of motivate
discussions; presents creative approaches
(6 pts) Occasionally
engaged in a meaningful manner; marginal effort to engage in discussions
(4pt) Did not
engage with the group
(0 pts)
