Unit Assignments
Unit I Assignment
Building a Timeline for the History of the Internet
This assignment provides you with an opportunity to build a
timeline that illustrates the significant milestones of the
Internet. Remember that all history is selective, and no two
scholars can agree to the time when the Internet (or ecommerce)
actually began or what constitutes a significant milestone.
You are encouraged to use your course textbook,
reliable sources from the Internet, and the university’s
online library to support the information within your own timeline.
Also, this assignment involves using Microsoft PowerPoint to
create a timeline. Feel free to design your own timeline, or
click here to access a template.
Be sure to include at least the following as part of your
timeline:
? Include at least 12 milestones
on the timeline.
? On separate slides, very briefly
summarize each milestone—what occurred?
? Include dates on both the timeline and
the summarizing slides.
? Include a references slide where you
can cite your research for each milestone.
? (Optional) Include a few images to
visually represent milestones on the timeline.
Save all of your work within the PowerPoint file, proofread
all of your work, and submit it in Blackboard for grading.
BBA 3331, Introduction to E-commerce 3
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit II Assignment
Instructions: This assignment provides you with an
opportunity to discuss components of the online business model by relating the
eight components to an existing type of e-commerce. Complete this assignment by
answering each of the questions within this document. Then, save all of your
work before submitting the document in Blackboard for grading. This assignment
allows you to demonstrate competency toward the following course learning
outcomes:
2. Discuss components of the online business model.
4. Develop strategies for running an e-commerce company.
The first step is to select an existing e-commerce out there
on the Internet. Then, answer the following questions based on what you can
research about the e-commerce.
1.
What is the name of the e-commerce, and what
type of service or product does the company offer?
2.
Has the e-commerce been designed as a
business-to-consumer (B2C) business, a business-to-business (B2B) business, or
both?
3.
Which specific business model best suits the
e-commerce (see pages 75 and 83 in the textbook)?
4.
What is the value proposition for the
e-commerce?
5.
How would you describe the revenue model for the
e-commerce?
6.
What is the market opportunity for the
e-commerce?
7.
How would you describe the competitive
environment for the e-commerce
8.
What is
the competitive advantage for the e-commerce?
9.
How would you describe the market strategy for
the e-commerce?
10.
How would you describe the organization
development for the e-commerce?
11.
How would you describe the management team for
the e-commerce?
Unit III Essay
This assignment provides you with an opportunity to explain
the four infrastructures influencing e-commerce strategy.
Begin by selecting an e-commerce out on the Internet,
excluding the examples in the textbook. Then, draft a two-page essay that
explains how the e-commerce’s strategy has been influenced by the four
infrastructures:
? Layer 1: network technology substrates,
? Layer 2: transport services and
representation standards,
? Layer 3: middleware services,
and
? Layer 4: applications.
If you are not sure about the strategy that the e-commerce
actually used, then you can make logical estimations or recommendations for how
your strategy, for the selected company, would be influenced by the four
infrastructures. As part of your explanation, be sure to include how each layer
is dependent upon other layers.
There is no need to prepare a title page nor a references
page; however, be sure to use Times New Roman, 12-point font, double-spacing,
and one-inch margins.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit IV PowerPoint
Presentation
This assignment provides you with an opportunity to define
tools of the customer interface and to distinguish the different
stages of developing a website by preparing a presentation.
Treat this presentation as if you were bidding on a job, and
this presentation is your opportunity to sell the tools you
would include along with the process (the development stages)
that you would follow. Include at least the following within
the presentation
? seven tools of the customer interface
(i.e., context, commerce, connection, communication, customization,
community, and content);
? examples for each of the seven tools of
the customer interface (images or screenshots);
? explanation of how your team would
progress through each of the stages for developing a website (i.e.,
systems
analysis/planning, systems design, building the system,
testing, and implementation service delivery);
? examples of the tasks that would occur
in each development stage; and
? at least 12 slides.
Use your creativity to format the presentation; however, be
sure it is professional and legible. For some guidance toward
preparing presentations in PowerPoint, click here to access
a video with helpful tips. Be sure to save all of your work in
your presentation file before submitting it in Blackboard
for grading.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit V Article Review
This assignment provides you with an opportunity to read an
article about a current security threat (or attack) while also examining how
security measures impact the customer experience. Within the online library,
locate an article that describes a recent security threat (or attack) on an
e-commerce site. Choose a threat or attack that occurred within the last 10
years. Read the article, and then draft a two-page paper to address each of the
following:
? Briefly describe the threat (or
attack).
? Briefly describe the type of
e-commerce.
BBA 3331, Introduction to E-commerce 4
? Could the threat have been prevented by
utilizing the steps of the security life cycle model? Why, or why not?
? Does the e-commerce sacrifice any form
of customer service by implementing security measures? Explain.
? Visit the e-commerce site for a brief
moment. As a consumer, did you feel that your information and/or any
exchange of funds would be secure? Explain your initial impression.
Use APA style to format the paper. All source material must
be referenced (paraphrased and quoted material must have accompanying
citations). For some guidance toward preparing your article review, click here
to access a video with helpful tips.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit VI Reflection
Paper
Unit VI includes several marketing and advertising
strategies that many companies have used to strengthen their brands.
This assignment provides you with an opportunity to make recommendations
for strengthening an e-commerce’s brand.
Write a two-page reflection paper by recommending at least
six marketing and advertising strategies (concepts) and explaining how each
strategy would strengthen the brand for an e-commerce site.
Use Times New Roman, 12 point font, and double-spacing to
format the reflection paper. There is no need to include a title page nor a
references page.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit VII Case Study
This assignment provides you with an opportunity to analyze
the impact of e-commerce on a business. First, choose ONE of the following case
studies that can be located in the Business Source Complete database of the
online library:
MarketLine. (2012, July). Ideeli: The growth of the flash
sale website.
MarketLine. (2012). Play.com: The rapid rise of an online
retailer.
After reading and examining the case, write at least a
one-page analysis by addressing each of the following:
1. Briefly introduce the company and its history
2. Briefly describe the products and/or services
available—what are consumers purchasing online?
3. Describe the basic elements of the company business
model:
? Core value proposition of the
company—what is it offering, and how does it satisfy customer needs?
? Target market/audience—who uses this
service?
? Revenue model—where does the money come
from?
? Competitive environment—who else is
competing in this market, or who might enter the market and threaten
this company’s position?
? Competitive advantage analysis—how is
the company attempting to gain an advantage? Competing on cost?
Differentiation?
? How are they promoting their products
in the marketplace?
? How would you rate the company’s
success (financial results if available)?
4. Be sure to answer at least ONE of the following
questions:
? How has e-commerce impacted this
business?
? How has an “e-commerce presence”
provided this business with opportunities that otherwise would not haveexisted?
Format your analysis paper by using Times New Roman,
12-point font, double-spacing, and one-inch margins. There is no need to
include a title page nor a references page. Be sure to proofread your work
before submitting it in Blackboard for grading.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
