The assignment requires an 8-10 page double-spaced paper.
The purpose of the paper is to help you understand Anthem, Inc.’s position within the domestic and global
marketplace. More specifically, your paper must include three parts:
1. Analyze the changes in your firm’s stock price over the recent past. What is driving the changes in stock
prices? Consider the relative importance of the firm’s actions versus those outside its control. 2. Analyze your firm’s position within the domestic and international market. Who are its competitors? What are
its comparative advantages and disadvantages relative to these competitors? 3. What are the key issues the firm is currently facing with respect to government or regulatory actions? Discuss
these issues from the firm’s perspective (e.g., expected impact on future earnings). Your paper must include a list of references, and must cite all sources using an acceptable citation format. Your
primary sources of information will be the Wall Street Journal, the firm’s web page, and its annual report. Below is the grading rubric for the paper Final Firm Paper Rubric
Criteria
Paper Outline/
Organization Analyze the changes
in your company’s
stock price over the
recent past. Unsatisfactory
The paper lacks
organization.
(0 Points) Elements are missing
from the final
analysis and is
incomplete.
(0 Points) Satisfactory Accomplished The paper tends to
not be structured or
key points are difficult
to recognize and
interpret.
(10 Points)
Few references have
been made to the
initial investment,
stock articles,
company activity and
fluctuations, stock
graph, and final profit
or loss.
(10 Points) The paper follows most
rules of organization, but
may pose some
challenges in structure.
(15 Points)
Some references have
been made to the initial
investment, stock articles,
company activity and
fluctuations, stock graph,
and final profit or loss.
(20 Points) Exemplary The paper is hierarchically organi
easy to follow format – Informatio Many references have been ma
articles, company activity and fluctua Analyze your
company’s position
within the domestic
and international
market. Key regulatory issues
identified. Additional course
topics as it relates to
your company. Grammar/ Spelling Length requirement
met.
Use and Quality of
References. The product/service
of the company, size,
and history of the
company is not
explained very well
and very little, if any,
extra information
has been provided
that explains the
company.
(0 Points)
Regulatory issues are
weak or student
makes very few
connections and/or
references between
company activity
and stock
fluctuations.
(0 Points) The product/service of
the company, size, and
history of the
company is somewhat
explained. Very little
extra information has
been provided that
explains the company.
(10 Points) The product/service of
the company, size, and
history of the company is
explained. In addition,
some extra information
has been provided that
explains the company.
(20 Points) The product/service of the company, s
well explained. In addition, more in Regulatory issues
provide a little bit of
information that
allows student to
make a few references
and connections
between company
activity and stock
fluctuations.
(10 Points) Regulatory issues are appropriate and
student to make many references an
activity and Zero additional
topics introduced
and discussed.
(0 Points) One to two additional
topics introduced and
discussed.
(4 Points) Regulatory issues are
somewhat appropriate
and provides some
information that allows
student to make some
references and
connections between
company activity and
stock fluctuations for the
time period.
(15 Points)
Three to four additional
topics introduced and
discussed.
(7 Points) More than 10
grammatical,
punctuation, and
spelling errors.
(0 Points)
Severely does not
adhere to length
requirements.
(0 Points) More than 7
grammatical,
punctuation, and
spelling errors.
(4 Points)
Does not adhere to
length requirements.
(3 Points) More than 3 but less than
6 grammatical,
punctuation, and spelling
errors.
(7 Points)
Nearly meets length
requirements.
(5 Points) None are reliable
authorities
(0 Points) Some are reliable
authorities.
(3 Points) Some are reliable
authorities.
(5 Points) Total Possible Points: 140 points Five or more additiona Three or fewer grammatica
prices? Consider the relative importance of the firm’s actions versus those outside its control. 2. Analyze your firm’s position within the domestic and international market. Who are its competitors? What are
its comparative advantages and disadvantages relative to these competitors? 3. What are the key issues the firm is currently facing with respect to government or regulatory actions? Discuss
these issues from the firm’s perspective (e.g., expected impact on future earnings). Your paper must include a list of references, and must cite all sources using an acceptable citation format. Your
primary sources of information will be the Wall Street Journal, the firm’s web page, and its annual report. Below is the grading rubric for the paper Final Firm Paper Rubric
Criteria
Paper Outline/
Organization Analyze the changes
in your company’s
stock price over the
recent past. Unsatisfactory
The paper lacks
organization.
(0 Points) Elements are missing
from the final
analysis and is
incomplete.
(0 Points) Satisfactory Accomplished The paper tends to
not be structured or
key points are difficult
to recognize and
interpret.
(10 Points)
Few references have
been made to the
initial investment,
stock articles,
company activity and
fluctuations, stock
graph, and final profit
or loss.
(10 Points) The paper follows most
rules of organization, but
may pose some
challenges in structure.
(15 Points)
Some references have
been made to the initial
investment, stock articles,
company activity and
fluctuations, stock graph,
and final profit or loss.
(20 Points) Exemplary The paper is hierarchically organi
easy to follow format – Informatio Many references have been ma
articles, company activity and fluctua Analyze your
company’s position
within the domestic
and international
market. Key regulatory issues
identified. Additional course
topics as it relates to
your company. Grammar/ Spelling Length requirement
met.
Use and Quality of
References. The product/service
of the company, size,
and history of the
company is not
explained very well
and very little, if any,
extra information
has been provided
that explains the
company.
(0 Points)
Regulatory issues are
weak or student
makes very few
connections and/or
references between
company activity
and stock
fluctuations.
(0 Points) The product/service of
the company, size, and
history of the
company is somewhat
explained. Very little
extra information has
been provided that
explains the company.
(10 Points) The product/service of
the company, size, and
history of the company is
explained. In addition,
some extra information
has been provided that
explains the company.
(20 Points) The product/service of the company, s
well explained. In addition, more in Regulatory issues
provide a little bit of
information that
allows student to
make a few references
and connections
between company
activity and stock
fluctuations.
(10 Points) Regulatory issues are appropriate and
student to make many references an
activity and Zero additional
topics introduced
and discussed.
(0 Points) One to two additional
topics introduced and
discussed.
(4 Points) Regulatory issues are
somewhat appropriate
and provides some
information that allows
student to make some
references and
connections between
company activity and
stock fluctuations for the
time period.
(15 Points)
Three to four additional
topics introduced and
discussed.
(7 Points) More than 10
grammatical,
punctuation, and
spelling errors.
(0 Points)
Severely does not
adhere to length
requirements.
(0 Points) More than 7
grammatical,
punctuation, and
spelling errors.
(4 Points)
Does not adhere to
length requirements.
(3 Points) More than 3 but less than
6 grammatical,
punctuation, and spelling
errors.
(7 Points)
Nearly meets length
requirements.
(5 Points) None are reliable
authorities
(0 Points) Some are reliable
authorities.
(3 Points) Some are reliable
authorities.
(5 Points) Total Possible Points: 140 points Five or more additiona Three or fewer grammatica
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