1)Almost every company competes via differentiation to some extent. Who are some companies that you think are great at consistently differentiating themselves? How does their differentiation create value and increase their customers’ willingness to pay?
2)Willingness to Pay and SCM
Companies can increase customers’ willingness to pay (their sense of value) many different ways. We usually think of value coming from the final product or service. However, WTP comes from everywhere. Just to turn things around, what are examples of Supply Chain Management (SCM) that increase WTP? How are companies using even their supply chain to create value for customers?
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