1: Describe the stages in Kotler and Keller’s business buying process.
2: Compare and contrast points-of-parity and points-of-difference
3: Choose an example service and using your example, describe the four distinctive characteristics of services.
4: Explain the advantages and disadvantages of interactive marketing.
required to be minimum 300 words long for each one, not including the cover page and references, please use a minimum of two references for each one.
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