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Instructions:

•Sources must be academic sources and in APA format
Must contain three credible sources, with in-text citations
Must be clearly written in complete sentences, with relevant information
No content from other student’s papers, this includes sources or citations, no plagiarism
This document must be ten pages long without references or title page Amazon’s Strategy for Growth
Imagine that you have been brought into a company to help them restructure. The company can
be one with which you are familiar, or you can create a fictional company. Address the
following:
1. Briefly identify the company and provide a short explanation of why the company is
seeking to restructure.
2. Write a grand strategy plan addressing the 15 identified elements:
a. Concentrated Growth
b. Market Development
c. Product Development
d. Innovation
e. Horizontal Acquisition
f. Vertical Acquisition
g. Concentric Diversification
h. Conglomerate Diversification
i. Turnaround
j. Divestiture
k. Liquidation
l. Bankruptcy
m. Joint Ventures
n. Strategic Alliances o. Consortia, Keiretsus, and Chaebols
3. Evaluate three types of business strategies (low-cost, differentiation, and speed-based)
and determine which is most appropriate for the business you chose based on your grand
strategy plan. Justify your choice. Using a combination of business strategies is
acceptable, as long as you explain the reasoning behind your approach.
4. Describe how you would implement your business strategy and assess the functional
tactics you would implement.

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