This paper is about the increasingly important role of marketing in the ever-changing domestic and global business environment. Discuss the changing image of marketing, and the social and economic forces affecting marketing and core marketing concepts. Support your findings and you MUST CITE all information used. Do not plagiarise. Please see attachment for guidance.
Why marketing has changed:
- Marketing Rules have changed.
#1. Technology and the Internet are changing…rapidly…
#2. The way people communicate is changing…dramatically…
#3. People don’t want to be SOLD…
they want to BUY and they demand VALUE!
- Technology and internet changes.
- The way people communicate has changed.
Categories: