Subject: Marketing management
Book: Kotler, P. & Keller, K. L. (2016). Marketing Management. (15th Edition). Pearson. 9780133856460
Chapter 17 – Designing and Managing Integrated Marketing Channels
Chapter 18 – Managing Retailing, Wholesaling, and Logistics
In your case analysis make sure you fully address the questions at the end of the case. (do you have the book to see the questions?)
Read the Marketing Excellence Best Buy Case at the end of Chapter 18 of your textbook.
Additional information can be found at: www.bestbuy.com
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