very advertising campaign requires a media plan. For this Unit 3 Assignment, you will use the typical media plan format as described in Chapter 7 of your textbook.
Directions
- Use the Microsoft® Word® document template in Course Documents:
- Unit3AssignmentMediaPlan.docx as the starting point. Download the template and save it as your own document, for example: YourNameUnit3GB531.docx
- Although there is no requirement for you to apply and cite references for this Assignment, if you do, include a References page and use APA formatting for the in-text reference citation parentheses. Chapter 7 of your textbook addresses media strategy. Doing additional research on how to prepare a media plan is recommended.
- Use third person perspective (no use of first or second person pronouns such as “I” or “you”).
- Decide what brand, product and target market you will use as the basis for your Media Plan. The brand should be fictional: do not use any existing advertising campaign and/or media strategy as your example. You are expected to make assumptions and offer reasonable justification. The main sections of a typical Media Plan include:Marketing Analysis
- Advertising Analysis
- Media Strategy
- Media Scheduling (note: this section is not required for this GB531 class)
- Justification and Summar
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