Question 1
2 out of 2 points
Absorption costing:
Question 2
2 out of 2 points
In ________ pricing, a type of geographical pricing, a small
firm charges customers located in different territories different prices for
the same products.
Question 3
2 out of 2 points
When a computer manufacturer offers its computer with
software pre-installed, a printer, and Internet service, as all part of one
price, the manufacturer is using a:
Question 4
2 out of 2 points
________ pricing strategy introduces a new product at a low
price to gain quick acceptance and extensive distribution in a mass market.
Question 5
2 out of 2 points
The final price set by the entrepreneur for the products
depends on:
Question 6
2 out of 2 points
When a small business is faced with price competition from a
much larger competitor, it should consider:
Question 7
2 out of 2 points
Price wars usually begin when:
Question 8
2 out of 2 points
When pricing products, it is important to remember that:
Question 9
2 out of 2 points
Probably the most important consideration a manufacturer has
when setting the final price of its new exclusive perfume is:
Question 10
2 out of 2 points
A variation of geographic pricing in which the small company
sells its merchandise to customers on the condition that they pay all the
shipping is called:
Question 11
2 out of 2 points
Which of the following is correct?
Question 12
2 out of 2 points
A common “me-too” pricing policy by which the
small business owner establishes his/her prices by monitoring competitor’s
prices and then matching them is called:
Question 13
2 out of 2 points
Which price strategy is mostly used for moving stale,
outdated, damaged merchandise?
Question 14
2 out of 2 points
________ tells what portion of the total revenues remains
after covering variable costs to contribute toward meeting fixed expenses and
earning a profit.
Question 15
2 out of 2 points
When developing a marketing approach to pricing, business
owners must:
Question 16
2 out of 2 points
________ participating companies get antitrust immunity,
allowing them to cooperate freely.
Question 17
2 out of 2 points
Small businesses go global:
Question 18
2 out of 2 points
Expanding a small business into international markets:
Question 19
2 out of 2 points
The U.S. Commerce Department, the SBA, and the Trade
Administration provide a number of services. TOP–the trade opportunity
program–is one and through it entrepreneurs can:
Question 20
2 out of 2 points
An embargo is:
Question 21
2 out of 2 points
The type of companies that are an important channel of
foreign distribution for small companies just getting started in international
trade or for those lacking the resources to assign their own people to foreign
markets are referred to as:
Question 22
2 out of 2 points
Foreign licensing has its greatest potential in the
licensing of:
Question 23
2 out of 2 points
________ is the primary market for U.S. franchisers.
Question 24
2 out of 2 points
________ involves a transaction in which a company selling
goods in a foreign country agrees to promote investment and trade in that
country.
Question 25
2 out of 2 points
A ________ is a document the seller draws on the buyer,
requiring the buyer to pay the face amount (the purchase price of the goods)
either on sight (a sight draft) or on a specified date (a time draft) once the
goods are shipped.
Question 26
2 out of 2 points
The first step to becoming a truly global company is to:
Question 27
2 out of 2 points
________ is the exchange of goods and services for other
goods and services.
Question 28
2 out of 2 points
A(n) ________ is a business that buys and sells products in
a number of countries, offering a range of services–importing, exporting,
shipping, distributing, and others–to their clients.
Question 29
2 out of 2 points
A type of non-tariff barrier to trade that consists of
selling large quantities of products in foreign countries below cost is
referred to as:
Question 30
2 out of 2 points
Key to successfully establishing an international location
is:
