Week 2 discussion
DQ1 Consumer Behavior
The purchase decision process can vary greatly in terms of
the time required from the moment a need is perceived until the actual purchase
event. Provide an example of an item that may require a long time, and another
that may progress relatively quickly through the purchase decision process.
What may be some common characteristics among items that have a longer time
frame?
DQ2 Understanding the Market
Visit the U.S. Census website. What information can you find
on this site that will help you to estimate size of market for your marketing
plan topic? By using the Internet to also research articles written by trade
journals and industry experts, what other relevant information can you find
about your industry to help you estimate your market size and market potential?
