Week 5 discussion
DQ1 Pricing Decisions
Pricing is a critical decision made by a marketing executive
because price has a direct effect on a firm’s profits. Note the six major steps
in the process organizations go through in setting prices on pages 322–323.
Step one involves identifying pricing objectives and constraints. Give an
example of a pricing strategy and describe how specifics constraints may
prevent the fulfillment of reaching that pricing objective.
DQ2 Pricing Adjustments
There are times when pricing adjustments are made. List
three specific types of price adjustments and explain the rationale for making
such an adjustment.
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