Week 6 discussion
DQ1 Integrated Marketing Communications (IMC)
Marketing communications has evolved significantly in the
past some years. There are so many different ways to communicate from PR to
Lead Generation, Advertising to Direct Mail. At times, the types of
communications to end users, leveraging various approaches were executed off as
separate activities. There was no continuity, no specific overall strategic
plan. Thanks to improvements in technology, drive for ROI, the concept, and
approach of integrated marketing communications has become a huge focus.
In fact, clients and employers are asking for measurable
results. No longer is the phrase uttered by John Wanamaker, “Half the money I
spend on advertising is wasted; the trouble is I don’t know which half.”
acceptable.
What is Integrated Marketing Communications and why is it so
important in the 21st century for marketers to embrace this?
DQ2 Social Media and Marketing
As marketers, we have less control over our brand messaging
because of social media, correct? Think about it. All of our customers have
unlimited online access to praise, or smear, our brand. That is a lot of power?
How do marketers deal with this reality?
We listen. If we don’t, we are rendered useless to respond.
Check out this article and give me your thoughts.
https://medium.com/on-management/125283bc4100
