Week 7 discussion
DQ1 Distribution – Delivering the Goods
Amazon: Delivering the Goods… Millions of Times a Day.
Read the Amazon case on pages 400 and 401. You may watch the video at the publisher’s
website if you choose.
How do Amazon.com’s logistics and supply chain management
activities help the company create value for its customers?
What systems did Amazon develop to improve the flow of
products from suppliers to Amazon distribution centers?
What systems improved the flow of orders from the
distribution centers to customers?
DQ2 The Four Ps
For your final discussion topic, I’d like to hear your
opinion. We can all agree that each of the four Ps are critical marketing
considerations. That said, which one (product, price, promotion, or placement)
is the most important and why? Make a strong case for your decision.
