Module 7 discussion
Complete Exercise A, Steps 1-3, on pp. 297-298 of your text.
Create a product positioning map only for the “Parks and Resorts”
division of Disney. Using information from the case, the PPM, and your
research, write a brief narrative to state your strategic recommendations for
Disney relative to the competitors in this segment of Disney’s business. Post
your narrative to the Discussion Board no later than Thursday 11:59 PM EST/EDT.
Examine fellow student’s posts and find two that added to
your insight on Disney’s position or included conclusions you may not agree
with. Respond to those posts no later than Sunday 11:59 PM EST/EDT.
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