Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target
marketing. Complete the following in the essay of four pages not including the title and reference:
Briefly introduce the company you have chosen.
Gather examples of its activities and products that support its business model.
Remember to properly cite and reference the sources of information you find.
You should have at least two references from business-related or news websites.
Explain each of the four bases for segmenting consumer markets or each of the five bases for
segmenting business markets.
In the company you chose, describe which of these bases for segmenting markets is used, and describe
how the selected segmenting options are achieved.
Examine how these factors influence the promotional strategies of your chosen company.
All sources used must be referenced; paraphrased and quoted material must have accompanying
citations.
Use APA style guidelines for formatting.
