Discussion 1 question
Public Relation
What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post
over 250
Discussion 2
Control Marketing
An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post
· Ogden, J. R. & Ogden, D. T. (2014). Integrated Marketing Communication: Advertising, Public Relation, and More. Constellation ebook. San Diego, CA: Bridgepoint Education, Inc.
over 250 word
