DISCUSSION BOARD FORUM 3 INSTRUCTIONS
Topic: Starting and Naming a Business
Before you complete the following steps, review Case Study 3 that is below.
Thread Prompt:
Complete the following steps:
1. Advise Shania on which of the business forms under consideration best accomplishes her
business goals. Thoroughly explain the reasons for your recommendation.
2. Advise Shania on whether her company should become a franchise or should open as an
independent coffeehouse. Explain your recommendation.
3. Perform a corporate name search at this website to determine if the name Shania is
considering is available for use in the State of Colorado. Also assess whether the name is
available as a trademark. Even if the name is available, advise Shania on whether it is a
good choice. Explain why or why not.
4. Advise Shania on which of the interested persons she should include in her business,
why, and in what role(s). If she chooses not to take in a particular party, what reasons
should she give each person, if any? Your analysis must include biblical perspectives,
such as biblical considerations of marriage and of business relationships with nonbelievers.
Each thread must be at least 1,000 words and will analyze a provided case study. For each thread,
you must support your assertions with a minimum of 3 scholarly sources other than the course
textbook and materials. Each source must be cited in current APA format. Each thread must
include both full citations in a reference list at the end of each post and short in-text citations.
Acceptable sources include books, legal and business journals, legal cases, the law (cases,
statutes, regulations, etc.), the Bible, biblical commentary, etc. Dictionaries and other web
sources that lack scholarly support are not considered acceptable sources.
A well-developed, complete analysis of the situation, from a spiritual perspective, requires more
than simply adding a verse from the Bible to the post. Each thread will include at least 2 separate
verses from Scripture, quoted and applied as an integral part of your discussion of the applicable
issues in the context of a biblical worldview DISCUSSION BOARD FORUM 3 CASE STUDY
STARTING AND NAMING A BUSINESS
Shania Jackson is a mature Christian thinking of opening a Christian coffeehouse near Denver,
Colorado. Her husband, Marvin, is open to making a contribution of capital to the business, but
he has no interest in participating in its operation or management.
Shania’s sister, Kelsey, is a new Christian who has told Shania that she’s been looking for an
excuse to get out of the house and would love to be a part of the business. Kelsey’s husband, a
non-Christian, opposes his wife’s involvement and has told her that he expects her to remain a
stay-at-home mom to their two children, ages 13 and 15. Shania’s neighbor, Carlos, is a non-Christian who has also expressed an interest in participating
in the business as a way to earn extra income. Carlos thinks the “Christian thing” has potential
with all the big churches in the area, including a Mormon temple and a large Kingdom Hall of
Jehovah’s Witnesses.
In researching the coffee business, Shania comes across a few franchise opportunities, some of
which would require her to adopt the franchise name and trade dress, as well as others that would
only require her to move into a turn-key facility and agree to purchase a certain volume of
product every month for a period of at least 10 years. Both types of franchises offer training for
her and any staff she might hire.
Shania has considered organizing her business as a sole proprietorship, a partnership of some
sort, a corporation of some sort, an LLC, or even a joint venture. She is thinking of calling the
business “The Gathering Place.”
