Discuss in 3 pgs the Principle to Marketing class questions below on UPS’s efforts to build relationships with B-to-B customers to handle their logistics and the impact on customer relationships. Your answers should:
- The paper must be consistently formatted inAPA style, APA in-text citations, and references included.
- As a general guideline, the body of your paper, meaning your answers to the three questions below (front page, possible table of contents, references, and possible appendix excluding).
- You might like to include separate chapter titles for each question.
- Short quotations from the UPS website can be used when appropriately indicated in the text and in-text cited according to the APA style,but you are not to submit a paper with the majority of its content copy-pasted from the UPS website.
QUESTIONS:
- What are UPS’s business customers looking for when committing to work with UPS?
- How do UPS’ marketing and sales to business customers differ from working with its residential consumers?
- How does the UPS story relate to the major concepts of Kotler & Armstrong Chapter 6 (attached) on business buyer behavior?
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