Module 1 – Case
THE ORGANIZATION’S PURPOSE: MISSION, VISION, VALUES, AND
GOALS
Assignment Overview
In the Module 1 Case study, we will be exploring the
Mission, Vision, and Values statements of the Coca-Cola Company.
Case Assignment
Do some research in the library and on the internet, and
find the following:
5 criteria that comprise good (quality) Mission statements;
and
5 criteria that comprise good (quality) Vision statements.
Visit the corporate website of the Coca-Cola Company, and
read the organization’s Mission and Vision statements:
http://www.coca-colacompany.com/our-company/mission-vision-values
Using the specific criteria that you listed in Item #1
above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
Mission Statement: Is the organization’s Mission statement a
“good” Mission statement? Why or why not? Justify your answer using your 5
chosen criteria. Be specific!
Vision Statement: Is the organization’s Vision statement a
“good” Vision statement? Why or why not? Justify your answer using your 5
chosen criteria. Be specific!
Finally, find the company’s Values statement: Conclude your
paper with an analysis of the company’s Values statement: What do Coca-Cola’s
values say about the organization’s sense of ethics?
Assignment Expectations
Your Case Assignment should be a minimum of 5 pages in
length.
You are required to use APA formatting and you are required
to cite and reference your sources. There should be a minimum of three (3)
reputable sources cited and referenced in your paper (at least two of your
sources must be different from the sources provided you in the Background
materials).
Please make sure you review the assignment rubric prior to
writing your assignment.
