Module 1 – Case
THE ORGANIZATION’S PURPOSE: MISSION, VISION, VALUES, AND
GOALS
Assignment Overview
In the Module 1 Case study, we will be exploring the
Mission, Vision, and Values statements of the Coca-Cola Company.
Case Assignment
Do some research in the library and on the internet, and
find the following:
5 criteria that comprise good (quality) Mission statements;
and
5 criteria that comprise good (quality) Vision statements.
Visit the corporate website of the Coca-Cola Company, and
read the organization’s Mission and Vision statements:
http://www.coca-colacompany.com/our-company/mission-vision-values
Using the specific criteria that you listed in Item #1
above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
Mission Statement: Is the organization’s Mission statement a
“good” Mission statement? Why or why not? Justify your answer using your 5
chosen criteria. Be specific!
Vision Statement: Is the organization’s Vision statement a
“good” Vision statement? Why or why not? Justify your answer using your 5
chosen criteria. Be specific!
Finally, find the company’s Values statement: Conclude your
paper with an analysis of the company’s Values statement: What do Coca-Cola’s
values say about the organization’s sense of ethics?
Assignment Expectations
Your Case Assignment should be a minimum of 5 pages in
length.
You are required to use APA formatting and you are required
to cite and reference your sources. There should be a minimum of three (3)
reputable sources cited and referenced in your paper (at least two of your
sources must be different from the sources provided you in the Background
materials).
Please make sure you review the assignment rubric prior to
writing your assignment.
Module 1 – SLP
THE ORGANIZATION’S PURPOSE: MISSION, VISION, VALUES, AND
GOALS
In the Module 1 SLP, you will be considered a Strategic
Management subject matter expert and will be asked to blog about important
aspects of the Strategic management process and to provide examples to support
your key arguments using current events pulled from a recent article from
reputable sources (such as a trade journals, newspapers, or magazines such as
the Wall Street Journal, The Economist, Business Week, or Forbes).
For the Module 1 SLP, find a recent article that provides an
example of an organization that appears to be successful (or that has been
unsuccessful) in fulfilling its Mission, Vision, Values, or goals.
Hint: Visit either ProQuest or EBSCO-Business Source
Complete in the library. Type in “Mission Statements,” OR “Vision Statements”
OR “Values Statements” OR “Goals” in the boxes provided. Then, click on
“Subject” in the pull-down menu bar next to each. Be sure to click on “Trade
Journals,” “Newspapers,” and/or “Magazines”. You will find plenty of sources
from which to choose.
Your main article(s) for your blog entry must be no older
than 12 months. You may, of course, use older sources to support your
discussion and analysis, however, the current event article serving as the main
focus of your paper must be no more than 12 months old.
Remember that you are playing the role of a business expert
who is blogging in the context of Strategic Management. The key here is to
convey to the public the importance of the Mission, Vision, and/or Values
statements or organizational goals in a Strategic Management context. You will
need to provide examples of an organization that has done particularly well (or
one that has done poorly) in fulfilling its stated Mission, Vision, or Values
statements, or its goals.
SLP Assignment Expectations
Your SLP assignment should be a minimum of 2-3 pages in
length.
You are required to use APA formatting and you are required
to cite and reference your sources. There should be a minimum of two reputable
sources cited and referenced in your paper.
Please make sure you review the assignment rubric prior to
writing your assignment.
