Week 1 discussion
DQ1 Mission Statement
Acme Airlines is an international carrier. The airlines
transports passengers and/or freight all over the globe. The CEO of Acme
Airlines, namely Wile E. Coyote, has asked you—a renowned Strategic Management
expert—to draft a Mission statement for the company. In Week 1, your task is to
come up with a Mission statement that:
States the business that Acme Airlines is in;
Is memorable (creative); and
Is informative,
but simple.
Do some research in the library on the airline industry.
Open the Trident University IBIS World document and scroll to the bottom of the
page. Click on the “Click Here” hyperlink at the bottom of the page. This will
take you to IBIS World, an organization well known for conducting industry
level research. Run a search on “International Airlines in the U.S.” in the
search window. This will lead you to a detailed and industry-specific report.
After familiarizing yourself with the international airlines industry, write
your Mission statement.
Be creative! Consider the specific target market of Acme
Airlines (its passengers or the kind of freight it transports), and remember
that Acme Airlines is competing with major airlines.
DQ2 Vision and Values
Statements
The CEO of Acme Airlines, Wile E. Coyote, liked your Mission
statement so well that he is now asking you to develop the Vision or Values
statement for the organization. In Week 2, you are asked to come up with either
a Vision or a Values statement for Acme Airlines.
If you decide to devise Acme Airlines’ Vision statement,
your statement should:
Be inspirational;
Convey a sense of purpose;
Capitalize on the unique competencies of Acme Airlines (it
is up to you to determine what the airlines’ competencies should be); and
Be futuristic, forecasting the airlines’ desired future (you
need to decide what that future should look like).
If you decide to devise a Values statement for Acme Airlines,
your Values statement should:
Specify at least five (5) specific core values of Acme
Airlines;
Guide Acme Airlines’ Mission and Vision (you should choose
your Week 1 Mission Statement as your reference point);
Be sure to state whether Acme Airlines is internally
focused, externally focused, or both (e.g., an internal focus would be oriented
towards employee needs or company profits, while an external focus would be
oriented towards the needs of the community, e.g., philanthropy).
Please be sure that you respond to at least two of your
classmates’ posting as well!
