Assignments-01-MKT-511-Summer-2017
Value for the Customer:
1. The five core customer and marketplace concepts are critical to success: (1)
needs, wants, and demands; (2) marketing offers (products, services, and
experiences); (3) value and satisfaction; (4) exchanges and relationships; and (5)
markets.
Take a look at Sea Ray boats (Use Web Resource www.searay.com here).
Answer the following questions.
a.
b.
c.
d. What needs, wants, and/or demands is Sea Ray attempting to fill?
Describe their marketing offers.
Describe the relationships they have with their customers.
What are their markets? 2. One of the great new “marketplaces” of our time is eBay. Spend some time on
the eBay website (www.ebay.com). Find a product that you are interested in and
follow the bidding. How much would you be willing to pay? Consider the following
questions.
a. How is eBay providing value to its customers?
b. Describe the relationship they have with their customers.
c. What are their markets?
Marketing Environment:
1. Go online and compare the marketing strategies of McDonald’s
(www.mcdonalds.com), Wendy’s (www.wendys.com), and Burger King
(www.burgerking.com). What age group is each targeting?
2. Do you agree with their strategy? (Use Web Resource www.bugerking.com,
www.wendys.com, www.mcdonalds.com, here).
3. Take a look at Apple’s website. What, if anything, do you see them doing to try
and remain successful as the economy softens and consumers become more
hesitant to make purchases? (Use Web Resource www.apple.com here). *****
