M04-06 Quiz: Chapter
4, 5 and 6 Quiz
Question 1
Rachel, an advertising executive, shops for clothing at a
trendy store in town. The sales clerk shows her the latest styles in bright
prints and bold colors. Although these are the styles worn at her office, she
rejects them and purchases traditionally formal clothes in neutrals and black.
Rachel’s decision is most likely driven by _____ factors.
institutional
impersonal
interpersonal
personal
Question 2
Online communities like Internet forums, newsgroups, and
social networking sites take advantage of the _____ function of the Internet.
entertainment
information
communication
comparison
Question 3
A _____ is generally responsible for generating programs
necessary to build and assemble the features for social tools such as blogs and
communities.
social media
specialist
brand manager
copywriter
social media
developer
Question 4
Marketers can attempt to shape the outcome of the post
purchase evaluation by:
attempting to
convince consumers that a competing brand does not meet their criteria.
offering personal
assistance with any problem experienced with the product.
trying to get
consumers to expand their evoked sets to include their product.
helping consumers to
identify potential problems or needs.
Question 5
Which of the following terms refers to a company website
that sells products to customers?
Information kiosk
Corporate website
Electronic
storefront
Online community
Question 6
The executive summary of a social media marketing plan is
said to be effective if:
it clearly describes
the overall market conditions and the firm’s current position in social media.
it gives compelling
reasons as to why the plan should be adopted by the firm.
it effectively
defines the methods for monitoring, measuring, and managing the social media
marketing efforts.
it provides an
expert view on the competitors’ presence in the social media, including the
platforms they choose and their overall effectiveness.
Question 7
The term _____ is used to describe dot-com retailers without
traditional stores or catalogs.
pure-play
brick-and-mortar
high-street
multichannel
Question 8
The content for a social media marketing campaign is said to
be effective if it:
presents the SMM
effort as a one-way conversation, much like traditional marketing.
contains detailed
information about competing product offerings in the market.
has a strong brand
focus.
focuses on promoting
the company outright.
Question 9
Which of the following types of social media platforms allow
their users to create an online profile of biographical data including photos
and information such as employment, education, and relationship status, and to
invite friends to join their circle?
Social networking
sites
Blogging sites
Social news sites
Microblogs
Question 10
Edward is looking to purchase a laptop as he is not satisfied
with the features of his old laptop. He gathers information from his coworkers
about the new models available in the market with the desired features and
lists down all the available options. The next step in Edward’s decision-making
process is to:
purchase the product
from a trusted dealer recommended by his family.
compare the prices
and features of all the available brands in his list.
continue looking for
more options available in the market.
identify the problem
he is facing with his current computer.
Question 11
The _____ of a social media marketing plan examines and
evaluates the competitors’ presence in social media, including the platforms
and tools they select and their overall effectiveness.
executive summary
body
competitive analysis
overview
Question 12
Big Martin Corporation uses its website to target customers
and promote its products. Big Martin is engaged in:
e-marketing.
online trading.
Web services.
integrated
marketing.
Question 13
A motive is an inner state that directs a person to create:
equity between the
cost and benefits of the need satisfaction.
a sense of cognitive
dissonance in the process of need satisfaction.
equilibrium between the
actual and desired states.
excitement in
attaining the need satisfaction.
Question 14
Stinson’s, a chain of luxury department stores, uses a
unique two-dimensional code on pamphlets and brochures that can be read by
mobile phones with cameras. These codes provide detailed information regarding
the products available in the store along with their prices. Which of the
following are being used by Stinson’s in the above scenario?
Social networks
Apps
QR codes
Fact Tags
Question 15
Jonathan, who has experience in graphics designing, was
hired by a firm to oversee the look and feel of its Facebook page. Jonathan was
most likely hired as a _____.
copywriter
brand manager
social media
designer
social media
developer
