Case Study – There is not a page number requirement, but it
is expected that the paper will be thoroughly examined. The paper will consist
of at least five outside references, and include cover sheet and reference
page. Please remember to adhere to APA format. A penalty will apply for failure
to adhere to APA format.
Keep in mind that while reading the case study, you need a
good understanding of the overall situation, critical issues, problems,
internal and external environments, SWOT analysis, possible solutions, and a
feasible decision. Remember before starting to solve the case, you must have a
proper analysis of the organization. A proper analysis is done through
conducting a SWOT analysis of the organization, internal and external
environments, and core competencies.
Again, although there are numerous methods of conducting a
case study, I am only requesting that the following factors be addressed. You
are conducting an analysis and will address the following:
· Case
Abstract (Overview of the case)
· What is
their vision?
· Is there mission
statement conducive to the organizational goals, or does it need to be revised?
If it needs to be revised, revise it.
· An analysis
of the external environments. There are several terms used to identify this
forces. As mentioned, the External Environment – The Industrial Organization
View—External Industry Factors. They are simply Key External Factors. See
page 63 of your text for Key External Factors. This provides an overview. On
Page 65, under The Industrial Organization (I/O) View, it provides an in-depth
assessment. Be sure to list the factors from each environment that is affecting
them. (Use sub-topics as indicated on the next line—Also, use bullets in
identifying each factor.
· Political
· Economic
· Competitive
etc
· Write up a
SWOT analysis, and what the firm must do regarding each of these components.
For example, naming their strengths (such as their core competencies) are
great, but however will they be utilized? Do this for their Strengths,
Weaknesses, Opportunities, and Threats. Again, use sub-topics for Strengths,
Weakness, Opportunities and Threats, and use bullets for identifying each
factor under each of the SWOT
· Product a
SWOT Matrix – Be sure to Match up SO, WT etc.
· IFE –
Internal – Show the chart
· EFE –
External – Show the chart
· Make a
summary.
· From all of
this data, make a recommendation on how they should continue to operate.
· Although the
SPACE and Grand Strategy are both important, I am NOT including them in this
case study. I am limiting the case study to the above mentioned data.
· If there are
areas that are unclear, you are free to make some feasible assumptions.
· Please
segment the study by providing the appropriate titles for each section. For
example:
Case Abstract
After completing the overview of the case, go to the next
section. Again, use the appropriate title.
Vision
Vision of the organization is …..
Mission
This mission statement is good except……
External Environment – This is also known as The Industrial
Organization (I/O? View or External (Industry Factors)
· Economic
· Social,
Cultural, Demographic, and Natural Environment Forces
· Political,
Governmental and Legal Forces
·
Technological
· Competitive
SWOT
SWOT Matrix
EFE
IFE
Summary
Recommendations
