Week 2 learning
activity
Learning Activity #1: Overseas Marke
1. Expanding overseas for a business is tricky. Aside from
the cultural differences, the ways of doing business, the legal systems, and
the economic systems present challenges to a business from another
country. Explain in detail what
challenges face a business when they expand into overseas market and suggest
possible ways that a business can overcome the challenges.
2. There are four common ways for a firm to expand its
operations into overseas markets: importing, exporting, licensing, and
franchising.
Select the one method that you would use if you were the CEO
of a large company. Then, explain in
detail why this approach is particularly appealing. Be sure to define what the method is and how
the method benefits or does not benefit a company. Be sure to use concepts from the course
readings to support the reasoning or conclusions.
Note: When explaining importing and exporting options, pay
attention to the discussion last week about the balance of trade. You may want to review the information on
this in the Exploring Business chapters.
Learning Activity #2: Globalization
In this learning activity, students will role play. Imagine you are a business executive who is
deciding between launching a website in English only or Multilanguage which is
very expensive. The product she sells is moderately priced. It is something
that might be found in a Target here in the US. It is geared for the middle
class. Based on the readings and the video, Emerging Middle Class- Changing
Global Marketplace under week 2 content, what choice would you make? Be sure to explain your answer and support
your reasoning using the course readings.
