Part Two: Market Research
Complete the following template based on the team’s marketing research results for your business
venture: Marketing Element
Consumer Need for
Product or Service Research Results Target Market
Economy of Chosen
Location/City/Region
Consumer
Demographics
Industry Research
Barrier to Entry
Current Market
Saturation
Suppliers
Legal Business
Structure
to be used and
justification
for selection
Government
regulations
to be Considered-Local,
State, and Federal
Types of Insurance to
Consider
Competitor Data
Pricing Model
Business Model
Business Model Key
Customers
Suppliers
Business Size (Annual
Revenue $ )
Business Location
Categories: