1. The Service Model of Yum! Brands: (1) Describe Yum! Brands (Yum’s) targeting strategy. (2) What is the value proposition for Yum’s customers? (3) What are the core attributes/benefits of Yum’s service offering? (4) How do the chains manage their employees? (5) How do the chains manage their partners? (6) Describe Yum’s cost structure. In other words, how do Yum’s restaurant chains manage the productivity in delivering on the value proposition?
2. Assessment of Yum’s Service Model: (1) Based on all you have learned working throughout this course, what do you believe are the key drivers of success for service organizations? Develop an integrative causal model that explains the important drivers of success for a service organization. (2) Apply your model, assess Yum’s service model, and make recommendations, if any.
