Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and (b) reflect on what you think should have been done in the change effort regarding those two steps. State your reflection as recommendations to implement Kotter’s steps 3 and 4. (c) State what actually occurred in the case regarding Kotter’s steps 5 and 6 of empowering employees for broad-based action and generating short-term wins, and (D) address each of the critical elements for Section II parts E and F in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 5 and 6.
Form a Strategic Vision
- Determine thevaluesthat are essential to this change. Why are these values essential?
- Establish thevisionfor this organizational change effort. How will this vision be effective in promoting your change effort?
- Identify your intendedtargeted outcomes. Defend your choices.
- What must occur for the organizational change effort to be considered asuccess? Defend your response.
Communicate the Change
- What is required for the change to becommunicatedeffectively within the organization? Why?
- Determine actions you will take to encouragetwo-way communication for effective feedback loops during implementation of the change effort. Explain why these actions will be effective.
- How will you support thedirect supervisorsin the organization in their efforts to communicate with employees about the change effort?
- Describe how you will address anyconcerns or anxietiesregarding this change.
- Who needs to beinvolvedand in what capacity for this change effort to be a success?
Enable Action by Removing Barriers
- Identify theforces, barriers, and hindrancesto the organizational change effort, and describe each.
- How can resistance be recognized? How will you eliminateresistanceor mitigate its impact on the implementation of the change plan?
- Describe actions that willenable and empoweremployees to help drive the change effort.
Generate Short-Term Wins
- 1. Determine how you will generateshort-termwins. How will you reward these wins?
- What can be gained fromshort-term wins? Defend your response.
Sustain Acceleration
- 1. How will you ensure that themomentumdriving the change effort continues?
Institute Change
- 1. What actions need to occur for this change to become part of theorganizational culture? Defend each action.
- Whatinfrastructure mechanismsneed to be in place to maintain and sustain the change into the future? Describe the importance of each.
