Business Proposal: Working individually, you are to make a business proposal (1 page summary –
exclude Cover Page and References) of an existing firm in the tourism and hospitality based in Australia,
or in any country that you are living in. You would like to make a recommendation to improve on the
operations of this chosen firm in the areas of human resource development, public relations, service
quality, partnerships and suppliers, legal compliance and sustainability management. Identify the two
key areas for improvement and subsequently you will prepare a detailed Operations Report. You should
submit this business proposal to your lecturer by the above due day to get approval. Pan Pacific hotel in Singapore (Topic)
Demonstrat extending research in this hotel with critical analysis of its operation background (you can
cite from the hotel website then you already have one reference)
Their problems are:
– Not enough staffs. – Bad management (they rather cutting down wages and benefits from the employees than
finding out the ways to attract more guests).
– Lack of direction and structure.
– Miscommunication between middle management and staffs. A lot people have left recently => not enough employees.
(all these problems are chain effect)
These information has been taken from: https://www.glassdoor.com/Reviews/Pan-Pacific-Hotel-ReviewsE366163.htm
So when you write please cite them clearly!
Demonstrated a thorough consideration of the business operation issues. Clearly identify the most
critical area that needs to be improved, with relevant supporting evidences!
Choose 2 key areas for improvement: (I have choose for you)
– Human resource development.
Partnerships and suppliers. (working effectively with the agency when peak period is happened) Lastly not so important:
Please note the followings:
Use 1.0 line spacing
Typeface: 12 point Arial, Times New Roman or Calibri
Notations and references must be APA style ( at least 4 references)
Total of 3 pages: one Coversheet, one page Business Proposal and one page APA referencing
Follow closely the rubrics (page 18 in attached document) and tips on writing the Business Proposal
