Module 1 – Case
ACTION RESEARCH AND ORGANIZATIONAL DEVELOPMENT
Case Assignment
For this assignment, first carefully review the required
background materials. Make sure you are highly familiar with the main steps
involved in action research and organizational development discussed in the
readings. When you are finished reviewing the background materials, take a
close look at the four scenarios below.
For each scenario below, think about the reasons why things
did not work out well for the company in question. More specifically, think
about which standard action research or organizational development step was not
taken.
Your task for this assignment is not to explain what steps
the organization should take—you would need to go into the company and do some
lengthy action research in order to do this! Instead just review the standard
action research and organizational development steps covered in the background
materials and try to assess which key step was missing in the scenarios below.
Then write a 4- to 5-page paper addressing the following for
each scenario:
What action research or organizational step was missing and
Why missing this step might have led to failure.
Make sure to discuss at least one of the required readings
in your discussion of each scenario, and to cite all three of the required
readings in your paper.
Sales have gone down at the XYZ Widget Corporation and
nobody in the organization, including the CEO, seems to know why. They decide
to hire an organizational development consultant to do some action research.
The consultant and the CEO spend a lot of time discussing how to proceed. It is
agreed that the consultant will look at many different types of data, including
sales data and interviews with most employees. After interviewing a few
employees, the consultant decides that the problem faced by this company is
almost the same as one of his previous clients who underpaid its sales staff.
The consultant writes up a report recommending a large pay increase for the
sales staff, which is immediately implemented. However, six months later sales
are still down.
HN Motors is a large manufacturer of both cars and
motorcycles. Given the new demand for high mileage vehicles, the company has
decided to develop a car/motorcycle hybrid that has three wheels and looks like
a tiny race car. However, neither the car department nor the motorcycle
department wants to take the lead and the project keeps getting stalled.
HN Motors decides to hire a consultant to mediate the
differences between the car and motorcycle departments. During interviews with
both departments, the consultant finds that the car department doesn’t want to
work on the hybrid vehicle because of safety concerns.
The consultant recommends that they “split the difference”
between the two departments and that a cross-functional team be created with an
equal number of employees from both departments working on the project.
HN Motors’ management likes this recommendation and pay the
consultant, but say that they can take it from here and don’t need the
consultant’s services anymore. A few months later the project is still stalled
and they don’t know why. They call up the consultant to try to get him to come
back, but by now he is busy working with other clients.
Dr. Joseph Hotshot is a leading management consultant who
charges huge fees for his Extra Special Action Research System®. His patented
system involves conducting a survey, using a standard set of questions, of
every employee of any company that hires him. Then he conducts a special seminar
to motivate the employees, modifying his motivational speeches for each client
slightly based on the answers to the survey.
One day the CEO of Ace Carpet Cleaning runs across Dr.
Hotshot’s website and sees that he has a special 50% discount on his consulting
services this month. Not wanting to miss out on this bargain, the CEO decides
to hire him. All of the employees become very motivated by Dr. Hotshot’s speech
and work very hard for a few weeks. But after a few months nothing has really
changed and the CEO starts to wonder if the large consulting fee was worth it
even with the 50% discount.
The Kooltrendy Internet software company has recently
purchased Hardwrk, a competing Internet software company. Kooltrendy wants the
merger to go through as smoothly as possible with minimal conflicts between
employees of the two companies, so they have hired an organizational
development consultant to look at ways to help ease this transition for all
employees.
Kooltrendy interviews several consultants, but settles on
one consultant who has a lot of experience with these types of mergers. The
consultant conducts extensive one-on-one interviews with employees as well as a
large-scale survey that assesses employee values and attitudes. After carefully
reviewing the survey and interview data, the consultant concludes that
Kooltrendy has a very fun and laid-back corporate culture, whereas Hardwrk has
a more competitive and serious corporate culture.
Satisfied that it knows how to fix the problem, Kooltrendy
immediately decides to implement “Fun Fridays” for Hardwrk employees that
involve water gun fights, costume contests, or other activities every Friday in
order to bring Hardwrk’s culture more in line with the laid-back culture of
Kooltrendy. However, they are puzzled to see that every Friday more and more
Hardwrk employees quit and they are unsure why the “Fun Friday” solution did
not work.
Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment questions; don’t go
off on tangents or devote a lot of space to summarizing general background
materials.
Make sure to use reliable and credible sources as your
references. Articles published in established newspapers or business
journals/magazines are preferred. If you use articles from the Internet, make
sure they are from credible sources.
Reference your sources of information with both a
bibliography and in-text citations. See the Student Guide to Writing a
High-Quality Academic Paper, including pages 13 and 14 on in-text citations.
Another resource is the “Writing Style Guide,” which is found under My
Resources in the TLC portal.
