If options 1 or 2 do not fit your situation, you can select a research project. Such a project
should involve your research of a topic relating to strategic thinking/management in your field of
professional interest. For example, you might want to evaluate the corporate strategies of one or
more companies in your field of interest. This would involve:
o what is the company’s strategy? o is the strategy working? o what are the company’s distinctive competencies? weaknesses? o how does the company measure up against its principal competitors? o are there threats or opportunities that the company should be monitoring? o what changes are occurring in the industry that will impact future operations? etc.). o what recommendations would you make to management regarding its current strategy? You may want to compare the strategies of several companies or focus an in-depth analysis of
one company.
If you select this option, it will be your responsibility to select the industry/company(ies) that you
want to study. I will be happy to offer suggestions, but it will be your job to select the
company(ies) and specific research areas.
