In recent years, the concept of competitive advantage has taken center stage in discussions of business strategy. There is much talk about competitive advantage, but a precise definition is hard to come by. In reviewing the use of the term “competitive advantage” in the strategy literature, the common theme is value creation. However, there is not much agreement on when and for whom this value creation occurs.
For this discussion activity, Apple is a global organization- research it, and include the following.
· Describe the organization (Apple) and explain how the organization (Apple) creates and markets its products.
· Does your selected organization (Apple) have a competitive advantage with their product? Explain why or why not. Justify your claims.
· How does your selected organization (Apple) focus a portion of their strategy on value creation?
· In your opinion, can Apple retain its value? Explain why or why not. Justify your claims.
