CapitalOne Case Homework Questions:
1) What is Capital One’s business and who are their competitors? (lists)
a) .
b) .
c) add as many lines as required…..
2) Per the case study, what is one of their major strategies to grow profitably and
compete? (list)
a) .
b) .
c) add as many lines as required…..
3) How do they use information to implement their strategy? What kinds of
information do they use and where does it come from? (table)
Information Employed in the Capital
One Credit Card Process Sources of This Information add as many rows as required….
4) List and describe the information technologies used to support their strategy?
(table)
IM/IT Enabling Information System Description add as many rows as required….
5) Describe their notion of a “scientific test”. Contrast this approach to product
development and launch with a more traditional approach that a
manufacturing company might use to determine how much product to
produce. (table)
