PT1: Read this article,“In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” on the use of celebrity endorsements in the competition between Nike and Under Armour.
Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:
- The product and the celebrity endorsing it
- How the endorsement influenced your decision to buy the product
PT2:Identify one (1) product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective.
If you want to increase sales, how would you alter the current pricing strategy and why do you think that these changes would work?
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