Online Exam 6_06
Part 1 of 1 – 100.0/
100.0 Points
Question 1 of 20
5.0/ 5.0 Points
Through what channel did e-commerce first evolve?
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A. Online advertising sales
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B. Internet portals
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C. Online book sales
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D. Internet service providers
Question 2 of 20
5.0/ 5.0 Points
Since the dot-com bubble burst of 2001, e-commerce revenues:
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A. have essentially stagnated.
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B. show signs of stabilizing.
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C. have returned to solid growth.
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D. have returned to exponential growth.
Question 3 of 20
5.0/ 5.0 Points
The quality of ubiquity, as it relates to e-commerce, is
illustrated by:
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A. the same set of standards being used across the globe.
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B. plentiful, cheap information.
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C. the enabling of commerce worldwide.
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D. the availability of Internet technology everywhere and
anytime.
Question 4 of 20
5.0/ 5.0 Points
Based on your reading of the chapter, e-commerce is:
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A. still in a revolutionary phase.
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B. widely accepted by consumers, although technology is
still quickly changing.
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C. not yet fully accepted by consumers, although much of its
driving technology is firmly in place.
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D. well entrenched as a form of modern commerce.
Question 5 of 20
5.0/ 5.0 Points
The integration of video, audio, and text marketing messages
into a single marketing message and consumer experience describes which dimension
of e-commerce technology?
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A. Ubiquity
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B. Personalization/customization
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C. Richness
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D. Interactivity
Question 6 of 20
5.0/ 5.0 Points
Selling the same goods to different targeted groups at
different prices is called price:
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A. customization.
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B. opacity.
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C. gouging.
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D. discrimination.
Question 7 of 20
5.0/ 5.0 Points
The act of engaging consumers in a dialog that dynamically
adjusts the experience to the individual describes which dimension of
e-commerce technology?
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A. Ubiquity
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B. Personalization/customization
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C. Richness
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D. Interactivity
Question 8 of 20
5.0/ 5.0 Points
Information __________ exists when one party in a
transaction has more information that is important for the transaction than the
other party.
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A. transparency
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B. asymmetry
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C. complexity
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D. imbalance
Question 9 of 20
5.0/ 5.0 Points
The cost to a merchant of changing the price of a product is
called a __________ cost.
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A. pricing
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B. dynamic pricing
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C. menu
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D. switching
Question 10 of 20
5.0/ 5.0 Points
Changing organizational behavior by sensing and responding
to new experience and knowledge is called:
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A. change management.
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B. knowledge networking.
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C. the knowledge value chain.
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D. organizational learning.
Question 11 of 20
5.0/ 5.0 Points
Which of the following statements is NOT an accurate
description of the importance of knowledge to a firm?
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A. Knowledge-based core competencies are key organizational
assets.
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B. Knowledge should be seen as similar to any other key
asset, such as a financial asset or a production facility.
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C. Knowledge enables firms to become more efficient in their
use of scarce resources.
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D. Knowledge is not subject to the law of diminishing
returns as are physical assets.
Question 12 of 20
5.0/ 5.0 Points
The set of business processes, culture, and behavior
required to obtain value from investments in information systems is one type
of:
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A. knowledge culture.
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B. knowledge discovery.
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C. organizational and management capital.
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D. organizational routine.
Question 13 of 20
5.0/ 5.0 Points
Which of the following systems digitizes, indexes, and tags
documents according to a coherent framework?
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A. Wikis
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B. CAD
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C. Document management
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D. LMS
Question 14 of 20
5.0/ 5.0 Points
Fuzzy logic is a type of:
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A. data mining.
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B. neural network.
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C. intelligent technique.
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D. business intelligence.
Question 15 of 20
5.0/ 5.0 Points
Which of the following is NOT a typical component or
capability of an enterprise-wide knowledge management system?
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A. Collaboration tools
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B. KWS
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C. Document management
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D. LMS
Question 16 of 20
5.0/ 5.0 Points
Which of the following would NOT considered semistructured
knowledge?
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A. Request for proposals
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B. Voice-mail
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C. Videos
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D. E-mail
Question 17 of 20
5.0/ 5.0 Points
You are advising a multimedia company on the best type of
knowledge management system to help them archive digital video and sound clips.
Which of the following will suit their needs?
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A. Enterprise content management system
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B. Digital asset management system
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C. Knowledge network system
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D. VRML system
Question 18 of 20
5.0/ 5.0 Points
Tools for the management, delivery, tracking, and assessment
of various types of employee learning best describes a(n):
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A. investment workstation.
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B. organizational learning system.
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C. employee enrichment system.
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D. learning management system.
Question 19 of 20
5.0/ 5.0 Points
Most knowledge workers require specialized knowledge work
systems, but they also rely on:
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A. office systems.
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B. schools and universities.
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C. imaging systems.
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D. data transferring systems.
Question 20 of 20
5.0/ 5.0 Points
A __________ is very important to a knowledge worker’s
system.
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A. careful filing system
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B. financial analysis system
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C. CAD capability
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D. user-friendly interface
