dq 1
WEEK
6: TYCO CASE STUDY
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Review the Case Study on the Tyco company which appears in your textbook at the
end of Chapter 11, pp. 345-346. After reading the case, let’s start the
discussions with these questions.
1. How did the turnaround team use Gerard and Teurf’s transformation skills
(discussed earlier in Chapter 11) to overcome the frustrations of
employees?
2. What were some of the examples given in the case which led you to think
those transformational skills were used?
3. Of the three types of cultural transformation (behavioral, experiential, and
attitudinal), which of these types occurred in the Tyco case, and why do you
think so?
dq 2
WEEK
6: TYPES OF COMMUNICATION METHODS
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Throughout the term, you have been researching two companies and the change
plans each underwent. This week, you will be working on the communication plan
which you feel one of the companies most likely used (or you will create one
you would have recommended it use). This plan will include types/methods of
communication, a timeline for that communication, etc. (See the project for
more details.) This week, we want to work together and look at types of
communication. Also, you will be given an opportunity to share a draft of the
“sample” communication you are going to provide for your project, and receive
feedback from your classmates.
First, let’s talk about the different types of communication methods and when
each may be used and why. Take a look at the examples of types of communication
methods listed (in this week’s lecture). Pick ONE of the types, and describe
that type of communication, explain who would use it, provide a potential
audience for that particular type of communication and the pros/cons of using
that particular type of communication. Or respond to a colleague who has
already posted.
For example, a conversation is a
type of communication. Two managers may use it, they might discuss with each
other their roles in a change, their concerns about the change, and how they
plan to discuss the change with their teams. A pro of this style of
communication is that it is cheap, immediate, has an instant feedback
mechanism, and is relatively easy and low-key; a con is that it can be
overheard and repeated by others who aren’t to hear it yet, it is difficult to
memorialize or “prove”, and/or it can be twisted later by others.
