Assessment 3
Preparation
For this assessment, search for a case study about Walmart
operations and growth in China. Use the Internet links provided in the Suggested
Resources to locate a case study that encompasses the issues listed below.
Search current (within two years) professional and trade
magazines and reputable business publications such as the Economist, Forbes,
Bloomberg Businessweek, and the Wall Street Journal for additional information
and references.
There are many templates and examples of how to write an
executive summary on the Internet that you may wish to examine as you complete
this assessment.
Scenario
One of your retail clients is developing a strategic plan
for expanding into Chinese markets and has requested your recommendations for
their global sourcing strategy implementation plan. Walmart’s experience in
China is the perfect case to analyze for the client. Your task is to make
recommendations for your client in the form of an executive summary.
Deliverable
Write a succinct 3–4 page executive summary of a global
sourcing strategy implementation plan.
Clearly indicate the title of the case study selected and
provide the URL.
Create a subheading for each major issue to logically
organize your report.
Consider creating graphs or charts in addition to text.
Use bullets and phrases to convey information in an
easy-to-read format.
Address the following in your executive summary:
Analyze a retailer’s global expansion failures in order to
promote future global expansion success.
What has Walmart learned from its failures in China?
Analyze a global market segment and its fit with a low-price
strategy.
With China’s middle and upper classes so brand-conscious,
how is an everyday low-pricing strategy received?
Describe the sourcing and logistics retail strategies for
operating in the Chinese market.
What are Walmart’s sourcing and logistics strategies in
China?
Describe the political, legal, and cultural challenges
Western businesses need to consider when conducting business in the Chinese
market.
How is the political and business environment in China both
conducive and detrimental to large Western companies like Walmart?
Recommend essential components of a global sourcing
implementation plan for your client that adhere to ethical and legal
principles.
What lessons were learned from the Walmart experience?
What cultural differences exist and how do they impact the
design of a global supply chain management system?
How could supply chain components be maximized for optimum
stability?
Additional Requirements
Length: 3–4 pages, including any charts, graphs, tables, and
references.
References: Provide a minimum of five references from
reputable sources to support your positions. Integrate the references into the
report where appropriate. When you compile data from multiple sources to create
a table or graph, cite your references at the bottom of the graphs or charts.
Communication: Write clearly and logically, with correct use
of spelling, grammar, punctuation, and mechanics, and correctly format
citations using APA style.
