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This task will take the product/service you have determined from your innovation process and develop an initial product strategy. (Innovation for an Apple device, A device that when is intentionally put on and focusing on it is able to read a person’s thoughts and tell them whether they are positive or not.The device will be able to communicate with the person and offer them the best advice depending on their state of mind.The device would also be able to generate different ways through music, storytelling or other methods to help stabilize the person.) Your strategy must include but not limited to the following items: (Clearly layout your items with explanations)

  1. Core Benefit

2. Basic Product

3. Expected Product

4. Augmented Product

5. Potential (future extensions and modifications) Product

6. Product Classification

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