Unit 1 discussion
Part 1. Introduce yourself to your fellow students and
Professor. Share your college degree
plans, briefly explaining what degree you are pursuing, why, and how you think
taking this course will assist you in achieving your personal or professional
goals in life.
Part 2. Think of a
company that you believe has a good business strategy. Briefly explain what you
think the strategy of the company is, and why you believe it is successful.
Unit 2 discussion
Select one of the “Big 3” automobile companies in the US, or
another large US manufacturing firm that interests you. Identify one or more Strengths, Weaknesses,
Opportunities and Threats for that firm. Read and comment upon the choices of
others in the class.
Unit 3 discussion
Chrysler chose merger as a strategy in 1998 when it merged
with Daimler, a German automobile manufacturer. This merger was not successful.
Why, in your view, did this merger fail?
Unit 4 discussion
Provide an example of a well-worded objective, and a poorly
worded objective. Why is one better than the other? Explain your
rationale. For a second comment, revise
either your poorly worded objective or the poorly worded objective posted by
someone else. Explain why your revision
is now a properly worded objective.
Unit 5 discussion
What role, if any, does the Internet play in market
segmentation strategy? Provide at least one specific example and briefly
discuss.
Unit 6 discussion
In light of strategy evaluation activities, how often should
an organization’s vision/mission be changed? Explain your reasoning.
Unit 7 discussion
If you owned a small business with at least 10 employees,
would you develop a code of business conduct? If yes, what elements would you
include? If no, how would you ensure that your employees were following ethical
business standards?
Part I: What is your
opinion of this course? Did it meet your expectations? What suggestions can you
offer for improvement of this course for future students?
Part II: Identify a
strategic management skill that you learned or acquired in this course, and
explain how you would apply it to improve success in your career in a
real-world scenario.
