Unit II Essay
Over the course of this unit, we have discussed the
importance of mission and vision statements. As a part of that discussion, we
analyzed mission and vision statements for their effectiveness. For the Unit II
Essay, you will expand on this topic. Using your favorite search engine,
research the mission and vision statements of different fortune 500 companies.
Then, you will write an essay in which you compare and contrast the mission
statements of two companies and the vision statements of two companies. You may
use the same companies for both the mission and vision comparisons or separate
companies.
Within your essay, include the following:
? Explain the principle value of two
vision statements.
? Explain the principle value of
two mission statements.
? Compare and contrast vision statements
of each organization in terms of composition and importance.
? Compare and contrast mission statements
of each organization in terms of composition and importance.
? Do you think organizations that
have comprehensive mission statements tend to be high performers? How do
mission and vision statements assist in selecting an industry-specific
strategy?
? Explain why a mission statement should
not include monetary amounts, numbers, percentages, ratios, goals, or
objectives. Your essay should be a minimum of three pages in length or
approximately 750 words, not including the title and reference pages. You must
also include an outside source from the CSU Online Library to support your explanations.
Follow APA standards for formatting and referencing. Information about
accessing the Grading Rubric for this assignment is provided below.
BBA 4951, Business Policy and Strategy 3
