- How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?
- Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?
- What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.
- In order to protect themselves, how should marketers price their product in a country with high inflation?
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